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7/20/2017

And, I wonder, does anyone take this letter seriously?

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So, I get this letter, which is supposed to make me feel, special, I guess, what with the little "screen shot" mentioning my name! And my car! And the urgent feel of some guy sending an email to another guy saying that they want to make an offer for my car...

On the one hand, I find this letter ridiculous. On the other hand, boy, I'd love to see the conversion ratios!

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    Marcelo Salup

    • 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism •

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