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3/7/2018

Marketers are clueless about media effectiveness

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Marketers are clueless about media effectiveness

This is a fantastic article. I just have two comments on it:
  1. • It is not only marketers, but a whole bunch of pseudo-marketers who go by "social media expert" and specializations like that.
  2. • In all seriousness, I think that the article (and the research) completely undervalue the importance of the message. You can have a fantastic message on mediocre media and it will generate results. Or, you can have a crappy message on the best media in the world and it will not generate results.

For your convenience, I saved the article as a PDF here or go to the article here

ritson_-_marketers_are_clueless_about_media_effectiveness.pdf
File Size: 275 kb
File Type: pdf
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    Marcelo Salup

    • 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism •

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