The importance of process - TOE and your sales

The importance of process: TOE and your sales

A very well-articulated short blurb on behalf of process.

My philosophy is "media agnostic" but "process-oriented".

I created TOE (Theory of Everything) to make sure that the brand teams were considering all aspects of marketing before firming up their plans: consumer insights (and segmentation), media and creative.

Having a time-tested, battle-tested process helps you grow your brand in what has often been called "a scientific way" by people who have gone through the process.