Marketers are clueless about media effectiveness This is a fantastic article. I just have two comments on it:
For your convenience, I saved the article as a PDF here or go to the article here ![]()
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Marcelo Salup• 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism • Archives
January 2019
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