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When you are ready to move from "views" to bucks

Simple. Not simplistic

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Consumer-Centric
The consumer buys your products. You don't. So we are driven by the buyer. We unravel the funnel, find their passion points, then drive the message home to persuade them.
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Media-Agnostic
No preconceptions. No knee-jerk answers. We are not into one media or another. We look at the media your consumers are using then we leverage it to drive your message home.
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Process-Driven
The right process adds discipline, critical thinking and meaningful evaluation to your strategy & plans. It insures success. Our processes have been battle-tested and successful around the world.

five ways I can help you grow your business

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Project CMO
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New Product Launch
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Ad Agency Services
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Strategic Audit
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Training & Workshops

Internationally-proven successful processes

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TOE - Theory of Everything
TOE turns the traditional (and irrelevant) funnel on its head. TOE integrates the three factors that form a successful marketing effort (insights, channels and messages) into a coherent path.
Tested time and again through a wide range of categories.
Click the icon for more information.

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Seven-segment marketing wheel
The Seven-Segment Wheel of Marketing is the tactical complement to TOE's strategies. It forces everyone to think about all the other ways in which you can persuade your consumers, decrease your cost of acquisition and grow your brand.

Success stories across a wide range of categories

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Case Histories
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Success Stories
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Results-driven, analytical, creative, visionary...

Three languages, eight countries, 20+ major brands and companies launched worldwide.

Leadership positions in major national and international advertising agencies around the world.

Experienced speaker, negotiator, professor, guru... yep, I've been called many names.

Read some more

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Available for seminars, speaking engagements

Critical thinking: the blog

We'd love to hear from you

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Services

Project CMO
Product Launch
Services for Ad Agencies
Training & Workshops
Marketing Audit
Retail


Company

About
Contact us: Iffective LLC
1951 NW 7 Avenue, #600
Miami, FL 33136, USA
+1-305-215-7229
MSalup@IffectiveMarketing.com

© COPYRIGHT 2017. ALL RIGHTS RESERVED.
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MS Group LLC & Iffective LLC  Read our Privacy Policy here

  • Home
  • Achievements
  • Success Stories
    • HOLA TV
    • Bancaso
    • DIRECTV Mas
    • Equifax
    • Kingston Technology
    • Red Cross
    • Porsche - Cayenne Launch
    • Porsche - Cayenne Club Miami
  • About Marcelo Salup
    • My Resume
    • Categories & Brands
    • Product Introductions
    • Ad Agency Stuff
  • Critical Media Thinking - The Blog
  • Contact