Led the Media Team for the Following Product Introductions
- Camel cigarettes (Mexico, 4% SOM year 1)
- McDonald's (Mexico) ($7.00 avg. ticket, year 1)
- Dunkin' Donuts (Mexico)
- Fabuloso (Colgate) (Mexico, 16% SOM year 1)
- Ajax con Expel (Colgate) (Mexico)
- Diet Coke (Mexico, 3% SOM year 1)
- Plenitude & Lancome (Mexico, Plenitude: 19% SOM year 1)
- Colgate Total (Mexico, 5% SOM year 1)
- Quatro (Coca Cola) (Argentina)
- Tequila Tres Generaciones (Sauza) (Mexico)
- General Motors (Argentina, 37,000 units year 1)
- Oreo, Club Social (Nabisco) (Latin America)
- Glade (SCJ) (Latin America)
- Visa & MasterCard Branding efforts (Latin America)
- Kingston Mini-Funs (Kingston Technology) (Latin America)
- Kingston Flash Memories (Kingston Technology) (Latin America 57% sales increase, Arg = 450%, Mex = 200%)
- Samsgung Electronics (Worldwide)
- Equifax (U.S. Hispanic)
