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Led the Media Team for the Following Product Introductions

  • Renaut 5 TS (Spain)
  • LADA Automobiles (Dominican Republic)
  • Camel cigarettes (Mexico, 4% SOM year 1)
  • McDonald's (Mexico) ($7.00 avg. ticket, year 1)
  • Dunkin' Donuts (Mexico)
  • Fabuloso (Colgate) (Mexico, 16% SOM year 1)
  • Ajax con Expel (Colgate) (Mexico)
  • Diet Coke (Mexico, 3% SOM year 1)
  • Plenitude & Lancome (Mexico, Plenitude: 19% SOM year 1)
  • Colgate Total (Mexico, 5% SOM year 1)
  • Quatro (Coca Cola) (Argentina)
  • Tequila Tres Generaciones (Sauza) (Mexico)
  • General Motors (Argentina, 37,000 units year 1)
  • Oreo, Club Social (Nabisco) (Latin America)
  • Glade (SCJ) (Latin America)
  • Visa & MasterCard Branding efforts (Latin America)
  • Kingston Mini-Funs (Kingston Technology) (Latin America)
  • Kingston Flash Memories (Kingston Technology) (Latin America 57% sales increase, Arg = 450%, Mex = 200%)
  • Samsgung Electronics (Worldwide)
  • Equifax (U.S. Hispanic)

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Contact us: Iffective LLC
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+1-305-215-7229
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  • Achievements
  • Success Stories
  • Critical Media Thinking - The Blog
  • Free Scorecard
  • Iffective Toolkit
  • Team