Led the Media Team for the Following Product Introductions

• Camel cigarettes (Mexico, 4% SOM year 1)
• McDonald's (Mexico) ($7.00 avg. ticket, year 1)
• Dunkin' Donuts (Mexico)
• Fabuloso (Colgate) (Mexico, 16% SOM year 1)
• Ajax con Expel (Colgate) (Mexico)
• Diet Coke (Mexico, 3% SOM year 1)
• Plenitude & Lancome (Mexico, Plenitude: 19% SOM year 1)
• Colgate Total (Mexico, 5% SOM year 1)
• Quatro (Coca Cola) (Argentina)
  
• Tequila Tres Generaciones (Sauza) (Mexico)
  
• General Motors (Argentina, 37,000 units year 1)
• Oreo, Club Social (Nabisco) (Latin America)
• Glade (SCJ) (Latin America)
• Visa & MasterCard Branding efforts (Latin America)
• Kingston Mini-Funs (Kingston Technology) (Latin America)
• Kingston Flash Memories (Kingston Technology) (Latin America 57% sales increase, Arg = 450%, Mex = 200%)
• Samsgung Electronics (Worldwide)
• Equifax (U.S. Hispanic)

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