Iffective
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The lightbulb 
was not the evolution
​of the candle

✅ Get more customers
✅ Improve retention
✅ Lower your costs of acquisition

If you want extraordinary results, you're going to want extraordinary resources on your side. Effective Marketing Strategies for Fractional CMO services.
My Calendly

Positive Disruptor

  • National and International Marketing and Advertising expertise
  • ​Branding, digital & direct
  • Successful track record of product introductions and re-launches
  • Fortune 100 experience in every discipline in advertising: consumer insights, creative and media
  • Successful blend of evidence-based strategic planning, branding, digital, direct and performance to achieve measurable results
  • Work with far-flung inter-disciplinarian teams
  • Experienced trainer and public speaker

What makes me better

More than experience ⇨ real expertise across a huge range of categories, brands and products
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Achievements
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Success Cases
Just in case you don't feel like clicking:

✅ Creative, media, research, customer insights, account planning and management expertise
✅ Branding, digital & direct
✅ Media leader in 15 multinational launches of Fortune 100 companies
✅ Consolidated media operations across a dozen countries
✅ High-stakes negotiations including: 3 World Cups, Formula 1, Copa Libertador, and many more

Led the media team in these product/brand introductions

  • Camel cigarettes (Mexico, 4% SOM year 1)
  • McDonald's (Mexico) ($7.00 avg. ticket, year 1)
  • Dunkin' Donuts (Mexico)
  • Fabuloso (Colgate) (Mexico, 16% SOM year 1)
  • Ajax con Expel (Colgate) (Mexico)
  • Diet Coke (Mexico, 3% SOM year 1)
  • Plenitude & Lancôme (Mexico, Plenitude: 19% SOM year 1)
  • Colgate Total (Mexico, 5% SOM year 1)​
  • Quatro (Coca Cola) (Argentina)
  • Tequila Tres Generaciones (Sauza) (Mexico)​
  • General Motors (Argentina, 37,000 units year 1)
  • Oreo, Club Social (Nabisco) (Latin America)
  • Glade (SCJ) (Latin America)
  • Visa & MasterCard Branding efforts (Latin America)
  • Kingston Mini-Funs (Kingston Technology) (Latin America)
  • Kingston Flash Memories (Kingston Technology) (Latin America 57% sales increase, Arg = 450%, Mex = 200%)
  • Samsung Electronics (Worldwide)
  • Equifax (U.S. Hispanic)
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    Contact me

Send your information

Services

Project or Fractional CMO
Product Launch
Ad Agency services
Training & Workshops
Retail


Company

Contact us: Iffective LLC
3191 Grand Avenue
#330183
Coconut Grove, FL 33133
​+1-305-215-7229
MSalup@IffectiveMarketing.com
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