The lightbulb 
was not the evolution
​of the candle

✅ Get more customers
✅ Improve retention
✅ Lower your costs of acquisition

If you want extraordinary results, you're going to want extraordinary resources on your side. Effective Marketing Strategies for Fractional CMO services.

My Calendly

Positive Disruptor

• National and International Marketing and Advertising expertise
• ​Branding, digital & direct
  
• Successful track record of product introductions and re-launches
• Fortune 100 experience in every discipline in advertising: consumer insights, creative and media
• Successful blend of evidence-based strategic planning, branding, digital, direct and performance to achieve measurable results
• Work with far-flung inter-disciplinarian teams
• Experienced trainer and public speaker

What makes me better

More than experience ⇨ real expertise across a huge range of categories, brands and products

Achievements

Success Cases

Just in case you don't feel like clicking:

✅ Creative, media, research, customer insights, account planning and management expertise
✅ Branding, digital & direct
✅ Media leader in 15 multinational launches of Fortune 100 companies
✅ Consolidated media operations across a dozen countries
✅ High-stakes negotiations including: 3 World Cups, Formula 1, Copa Libertador, and many more

Led the media team in these product/brand introductions

• Camel cigarettes (Mexico, 4% SOM year 1)
• McDonald's (Mexico) ($7.00 avg. ticket, year 1)
• Dunkin' Donuts (Mexico)
• Fabuloso (Colgate) (Mexico, 16% SOM year 1)
• Ajax con Expel (Colgate) (Mexico)
• Diet Coke (Mexico, 3% SOM year 1)
• Plenitude & Lancôme (Mexico, Plenitude: 19% SOM year 1)
• Colgate Total (Mexico, 5% SOM year 1)​
• Quatro (Coca Cola) (Argentina)
• Tequila Tres Generaciones (Sauza) (Mexico)​

• General Motors (Argentina, 37,000 units year 1)
  
• Oreo, Club Social (Nabisco) (Latin America)
• Glade (SCJ) (Latin America)
• Visa & MasterCard Branding efforts (Latin America)
• Kingston Mini-Funs (Kingston Technology) (Latin America)
• Kingston Flash Memories (Kingston Technology) (Latin America 57% sales increase, Arg = 450%, Mex = 200%)
• Samsung Electronics (Worldwide)
• Equifax (U.S. Hispanic)