Positive Disruptor
- National and International Marketing and Advertising expertise
- Branding, digital & direct
- Successful track record of product introductions and re-launches
- Fortune 100 experience in every discipline in advertising: consumer insights, creative and media
- Successful blend of evidence-based strategic planning, branding, digital, direct and performance to achieve measurable results
- Work with far-flung inter-disciplinarian teams
- Experienced trainer and public speaker
What makes me better
More than experience ⇨ real expertise across a huge range of categories, brands and products
Achievements
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Success Cases
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Just in case you don't feel like clicking:
✅ Creative, media, research, customer insights, account planning and management expertise ✅ Branding, digital & direct ✅ Media leader in 15 multinational launches of Fortune 100 companies ✅ Consolidated media operations across a dozen countries ✅ High-stakes negotiations including: 3 World Cups, Formula 1, Copa Libertador, and many more |
Led the media team in these product/brand introductions
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