The Follower factory Every so often, I see an article that is so important, well-documented and well-written that it merits to be published in its entirety. This is one.
A ground-breaking article by The New York Times on what really goes on behind the scenes in the shady world of social media followers, influencers and "likes"
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Marcelo Salup• 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism • Archives
September 2021
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