Iffective
  • Home
  • Achievements
  • Success Stories
  • Team
  • For Ad Agencies

The DIRECTV Mas Story

Picture
Highlights
  • Among the largest TV accounts in the Hispanic Market (see below)
  • 69,000 spots per year
  • Generated around 30,000 calls per month
  • Led the transition from only TV to multimedia
  • Created predictive models based on almost 1,000,000 records

Became among the top 5 advertisers in the Hispanic Market with a real budget of $17mm through heavy negotiations

Transition to digital and integrated marketing without losing sales

In 2010, faced with quickly-disappearing times due to the 2010 Census, Pre-World Cup, World Cup, Post-World Cup, World Cup make goods and Mid-term election, I led the transition to digital and DIRECTV Mas' first-ever integrated campaign.
Picture

Mobile banners

Created an entire mobile campaign for DIRECTV Mas which included SMS messaging, mobile banner, live links and direct calls to the call center

Call Interruption

Picture
Using VoodooVox's In-call media product, we created a series of call-interruption spots. These spots worked as follows:
  1. When a person uses a calling card to call from the U.S. to another country (in this case, to Latin America) there is a brief lapse between the placing of the call, the moment in which the software checks the PIN and the actual call.
  2. During that brief interval, usually :10, a mini-spot is served. The teaser's only purpose is to get the person to press "1" to listen to the full message
  3. If the person presses "1" he/she is transferred to a full :20 audio spot which then urges him/her to press "9" to be taken to the call center.
We created several test concepts including sports, kid's programming, news from your home country and many more. We generated literally thousands of calls in a few days

Children's programming spot

This is an example of the initial :10 spot which would be followed by the full :20 spots
Children Intro Spot
File Size: 875 kb
File Type: wav
Download File

Children Full spot
File Size: 1733 kb
File Type: wav
Download File

Futbol programming spot

These spots capitalized on the popularity of the World Cup
Futbol Intro Spot
File Size: 1052 kb
File Type: wav
Download File

Futbol Full Spot
File Size: 1735 kb
File Type: wav
Download File

Click to Call + Landing Pages

We implemented click-to-call technology in all our web units. In order to save valuable call-operator time and pre-qualify/pre-sell respondents, we also created a series of landing pages. Some of the landing pages were family oriented, some were sports oriented. These also generated thousands of calls in a few days

YouTube video created for the Futbol Campaign

Banners - showing Click to Call features

Services

✅ Project or Fractional CMO
✅ Product Launch
✅ Ad Agency services
✅ Training & Workshops
✅ ​Retail

Company

Contact us: Iffective LLC
3191 Grand Avenue
#330183
Coconut Grove, FL 33133
​+1-305-215-7229
MSalup@IffectiveMarketing.com
© COPYRIGHT 2022. ALL RIGHTS RESERVED.
All forms, documents and tools are the intellectual property of MS Group LLC & Iffective LLC 
​Read our Privacy Policy here
  • Home
  • Achievements
  • Success Stories
  • Team
  • For Ad Agencies