Listen Campaign - NFT Website Launch

The Listen Campaign combines de power of creative artists and stars, the media and creative industries to campaign for the solutions to the problems faced by the world's one billion plus vulnerable and disadvantaged children. It is produced by Tribute, which has produced nine of the world's largest global campaigns. 

At the end of 2021 Listen decided to launch a series of NFTs from the Tribute archive through its LCAS (Listen Collectibles Auction & Shop)

Paid Social Media

Poked not-so-gentle fun at the Bored Ape Yacht Club

Used insights directly from NFT groups

Direct fan insight

Ratcheted up the language

Twitter

Social Media Platforms

Instagram page

Discord contest

Twitter page

Programmatic Advertising

YouTube

Banners in the internal LCAS site

Results: 0 ➡️14,300 users in 4 days