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Listen Campaign - NFT Website Launch

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The Listen Campaign combines de power of creative artists and stars, the media and creative industries to campaign for the solutions to the problems faced by the world's one billion plus vulnerable and disadvantaged children. It is produced by Tribute, which has produced nine of the world's largest global campaigns. 

At the end of 2021 Listen decided to launch a series of NFTs from the Tribute archive through its LCAS (Listen Collectibles Auction & Shop)

Paid Social Media

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Poked not-so-gentle fun at the Bored Ape Yacht Club
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Used insights directly from NFT groups
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Direct fan insight
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Ratcheted up the language
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Twitter

Social Media Platforms

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Instagram page
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Discord contest
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Twitter page

Programmatic Advertising

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YouTube

Banners in the internal LCAS site

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Results: 0 ➡️14,300 users in 4 days

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