Iffective Team

Team

Iffective can help your company accelerate its growth along many dimensions

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Marcelo Salup - Founder, Left-Brain, Iffective

30+ years of international marketing & advertising experience.
Top management position in some of the largest ad agencies in the world including DMB&B, McCann-Erickson and Foote Cone & Belding.
Specialties include: Strategic planning, consumer insight and media expertise in Branding, Digital and Direct.
Led the media teams that launched dozens of Fortune 500 companies around the world including McDonalds in Mexico, Diet Coke, L’Oreal, Dunkin Donuts, General Motors Argentina and more.
Led the media team that generated $150mm in yearly revenues for DIRECTV
Industries: CPG/Retail, Restaurants, Food & Beverages, Financial, Automotive, Direct Response

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Adi Asavaid - Head of Research & Analytics - Founder, Principal - CEO Analytics, LLC, Advisor

35+ years of design and development expertise in Business Intelligence (BI) solutions for large to small clients.
General Management positions at various BI software companies. Head of BI Solutions for large syndicated data organizations such as IRI (Information Resources, Inc.), SHS (Symphony Health Services), etc.
Created customized BI solutions for companies such as Pepsi, Food Lion and Novartis to effectively use their data to improve their operations.
Led the development teams at Opera Solutions that created recommendation engines for their clients resulting, in one case, in an increase of 4% in revenue in one year (featured in the WSJ).
Specific BI focus on end user Customer Experience.
Industries: Retail, CPG, Life Science, HealthCare and Customer Financial sector.

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Areeya Lila - Founder & CEO, ViewN, Advisor

Expert in business strategy and growth in high tech and enterprise software.
Marketing Systems, partner programs, and mobile customer experience specialists.
With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi.
BSME from Tufts and MBA from Georgetown.

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Sergio Leymarie - Founder & CEO, Cytrus, Advisor

Consumer insight expert
20+ years of international marketing and consumer insight experience
Top management position in some of the largest companies in their industries including: Mondelez, Frito-Lay, Hershey's, Nestle, Ipsos
Specialties include: Social intelligence & analytics, contextual monitoring, social brand health intelligence
Expanded Consumer intelligence and Innovation Programs for Nestlé’s 9 divisions, including Purina, Gerber, Nespresso, NUSA.
For Ipsos, created an Integrated Social Insight Engine to address client insights needs via one data ecosystem combining innovative AI and machine-learning techniques with human curation
MBA from Harvard Business School and Fulbright Scholar.
Industries: CPG, Food & Beverages, Financial, more