Team

Marcelo Salup - Founder, Left-Brain, Iffective

• 30+ years of international marketing & advertising experience.
  
• Top management position in some of the largest ad agencies in the world including DMB&B, McCann-Erickson and Foote Cone & Belding.
• Specialties include: Strategic planning, consumer insight and media expertise in Branding, Digital and Direct.
• Led the media teams that launched dozens of Fortune 500 companies around the world including McDonalds in Mexico, Diet Coke, L’Oreal, Dunkin Donuts, General Motors Argentina and more.
• Led the media team that generated $150mm in yearly revenues for DIRECTV
• Industries: CPG/Retail, Restaurants, Food & Beverages, Financial, Automotive, Direct Response

John Gallo - VP Business Development, Iffective

• 30+ years in sales management and business development experience
• Created and managed sales teams in Florida, Texas, California and Latin America for several companies in the publishing and technology arena.
• Publisher for several magazines in the hospitality and luxury arena including Intercontinental Hotels.
• As Head of Sales for TruClear, a technology company specialized in outdoor and experiential projection, he expanded its footprint through Latin America

Adi Asavaid - Head of  Research & Analytics, Founder, Principal - CEO Analytics, LLC

• 35+ years of design and development expertise in Business Intelligence (BI) solutions for large to small clients.
• General Management positions at various BI software companies. Head of BI Solutions for large syndicated data organizations such as IRI (Information Resources, Inc.), SHS (Symphony Health Services), etc.
• Created customized BI solutions for companies such as Pepsi, Food Lion and Novartis to effectively use their data to improve their operations.
• Led the development teams at Opera Solutions that created recommendation engines for their clients resulting, in one case, in an increase of 4% in revenue in one year (featured in the WSJ).
• Specific BI focus on end user Customer Experience.
• Industries: Retail, CPG, Life Science, HealthCare and Customer Financial sector.

Areeya Lila - Founder & CEO, ViewN, Advisor

• Expert in business strategy and growth in high tech and enterprise software.
• Marketing Systems, partner programs, and mobile customer experience specialists.
• With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi.
• BSME from Tufts and MBA from Georgetown.