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Team

Iffective can help your company accelerate its growth along many dimensions
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Marcelo Salup - Founder, Left-Brain, Iffective
  • 30+ years of international marketing & advertising experience.
  • Top management position in some of the largest ad agencies in the world including DMB&B, McCann-Erickson and Foote Cone & Belding.
  • Specialties include: Strategic planning, consumer insight and media expertise in Branding, Digital and Direct.
  • Led the media teams that launched dozens of Fortune 500 companies around the world including McDonalds in Mexico, Diet Coke, L’Oreal, Dunkin Donuts, General Motors Argentina and more.
  • Led the media team that generated $150mm in yearly revenues for DIRECTV
  • Industries: CPG/Retail, Restaurants, Food & Beverages, Financial, Automotive, Direct Response
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Adi Asavaid - Head of  Research & Analytics -  Founder, Principal - CEO Analytics, LLC, Advisor
  • 35+ years of design and development expertise in Business Intelligence (BI) solutions for large to small clients.
  • General Management positions at various BI software companies. Head of BI Solutions for large syndicated data organizations such as IRI (Information Resources, Inc.), SHS (Symphony Health Services), etc.
  • Created customized BI solutions for companies such as Pepsi, Food Lion and Novartis to effectively use their data to improve their operations.
  • Led the development teams at Opera Solutions that created recommendation engines for their clients resulting, in one case, in an increase of 4% in revenue in one year (featured in the WSJ).
  • Specific BI focus on end user Customer Experience.
  • Industries: Retail, CPG, Life Science, HealthCare and Customer Financial sector.
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Areeya Lila - Founder & CEO, ViewN, Advisor
  • Expert in business strategy and growth in high tech and enterprise software.
  • Marketing Systems, partner programs, and mobile customer experience specialists.
  • With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi.
  • BSME from Tufts and MBA from Georgetown.
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Sergio Leymarie - Founder & CEO, Cytrus, Advisor
  • Consumer insight expert
  • 20+ years of international marketing and consumer insight experience
  • Top management position in some of the largest companies in their industries including: Mondelez, Frito-Lay, Hershey's, Nestle, Ipsos
  • Specialties include: Social intelligence & analytics, contextual monitoring, social brand health intelligence
  • Expanded Consumer intelligence and Innovation Programs for Nestlé’s 9 divisions, including Purina, Gerber, Nespresso, NUSA.
  • For Ipsos, created an Integrated Social Insight Engine to address client insights needs via one data ecosystem combining innovative AI and machine-learning techniques with human curation
  • MBA from Harvard Business School and Fulbright Scholar.
  • Industries: CPG, Food & Beverages, Financial, more
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Services

✅ Project or Fractional CMO
✅ Product Launch
✅ Ad Agency services
✅ Training & Workshops
✅ ​Retail

Company

Contact us: Iffective LLC
3191 Grand Avenue
#330183
Coconut Grove, FL 33133
​+1-305-215-7229
MSalup@IffectiveMarketing.com
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