The Follower factory
Every so often, I see an article that is so important, well-documented and well-written that it merits to be published in its entirety. This is one.
A ground-breaking article by The New York Times on what really goes on behind the scenes in the shady world of social media followers, influencers and "likes"
• 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism •