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critical thinking: the blog

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1/9/2019

There is no secret to branding success

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There are five things you need to do to succeed beyond your wildest imagination

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1. Deliver on your product and your promise

2. Hire really good people

3. Know your metrics

4. Segment like crazy

5. Don't lie to yourself

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1/1/2019

Crush your 2019 resolutions

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How to Crush Your Habits in the New Year with the Help of Science

Let The New York Times help crush your 2019 New Year's resolutions. Make 2019 the year you actually do all the things you want to do. The NYT asked the experts and checked the journals for the most useful tips you can take to heart.

  • • Think big
  • • Be patient
  • • Break it down
  • • Embrace snappy rewards
  • • Prime your environment
  • • Plan to fail...
  • ... but celebrate often

Want to read the rest of the article? (And, yes, you should). Click on the image below

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    Marcelo Salup

    • 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism •

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