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critical thinking: the blog

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1/9/2019

There is no secret to branding success

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There are five things you need to do to succeed beyond your wildest imagination

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1. Deliver on your product and your promise

2. Hire really good people

3. Know your metrics

4. Segment like crazy

5. Don't lie to yourself

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    Marcelo Salup

    • 30 years of expertise in all aspects of advertising: consumer insights, creative and media. • Extensive international experience • No-buzzword-zone • Healthy skepticism •

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