Advertising works

Advertising works

Advertising works.

1. My wife had been complaining that milk as the local Publix was going bad after only a couple of days.

We saw the spot somewhere (Food Network?), I decided to try it and the rest is history.

So now we pay $1 more per bottle.

2. Black Box was even better. I don't even drink that much wine. But we saw the spot (again, Food Network?) and it totally convinced me to try it.

And the rest, too, is history: we now pay $4 - $5 less per bottle. We used to put it in a carafe when friends came over, now I don't even care. It's damned good.

In both cases, the advertising that worked had three things in common:

1. • It invited us to try it
   
2. • It was relevant to our immediate needs or wants
   
3. • It talked directly about product benefits... no fuzzy wuzzy brand-sy crap